過去幾年，我很幸運地參與了眾多的電視及電台節目、講座，並出版了數本書籍。透過這些平台，我收到多不勝數的觀眾、聽眾及讀者的信件與來電，跟我分享他們的經歷、問題、心中所想，甚至是求助。

 

　　我苦苦思量協助他們的最好辦法，在開展任何計劃或策略之前，我決定委任一間專業機構進行全面的市場調查，找出所有事情脈絡。

 

目的

 

　　● 為香港、台灣及新加坡的單身市場制訂版圖

 

　　● 為了解尋找伴侶的難處

 

　　● 哪一類的配對服務能滿足他們所需，最能幫助他們？

 

 調查規範

 

　　● 香港、新加坡及台灣的單身男性及女性，年齡由20至49歲。

 

　　● 網上調查，並專業的網上調查平台進行。

 

　　● 跨區的總抽查樣本數量為1,551個，香港則為517個。

 

　　● 國家的結果在95%的信賴水準下，有+/- 4.4%的邊際誤差。

 

　　概括調查，我們得出以下有趣的事實與數據。

 

　　1. 單身者的狀況

　　對比44%的台灣單身者及只有40%的新加坡單身者，53%的香港單身者聲稱他們正處於穩定的感情生活狀態。「穩定」即是指關係已維持了6個月或以上。

 

　　2. 幾乎全部的感情生活空白者正尋覓他們心中的那位……

　　92%來自香港，85%來自台灣，以及82%來自新加坡的感情生活空白者正尋找他們的另一半，不論是公開地或秘密地，積極地或被動地，他們真心期待一個穩定的伴侶。

 

　　3. 「穩定關係」的「質素」備受質疑

　　可悲的是42%來自香港，39%來自台灣及27%來自新加坡的受訪者承認雖然擁有一段「穩定」的感情關係，但仍秘密地尋找另一半！維持現有關係只因有伴好過單身，縱使內心深處早已認清這個「穩定伴侶」不是命中註定那位，但並不急於表態離場。

 

　　4. 尋伴的致命阻力

　　「工作繁忙及欠缺時間」位列香港及台灣受訪者的榜首，成為他們情路上的最大路障。緊隨的是「所有不錯的對象已心有所屬」，「無人愛我」則排名第3。新加坡的受訪者把對象心有所屬排第一 ，緊隨的是無人愛我及工作繁忙。

 

　　5. 六個單身者約有一個曾經或正使用約會服務

　　台灣的受訪者對配對及網上約會服務持最開放的態度，香港緊隨其後，新加坡排最後。可是有大部分單身者，特別是年約35至50歲的一群表示從未使用這類服務但會「認真考慮」使用。

 

　　6. 網上約會服務

　　三地的男性均較女性更常使用網上約會服務。女性主要是害怕被騙。若能除去網上陷阱，她們承認會更頻繁地使用網上服務。

 

　　以上只佔非常詳盡的研究的一小部分。基於所有的事實與數據，我為滿足現今單身者的市場需求而著手創建一個平台，蘊釀多時，小緣圈終於面世。

 

註明

　　我們將於5月27日(星期二) ，下午六時至八時在中環舉行飲品派對及有關愛情關係調查的分享會。活動需要預先登記 ，有興趣者可電郵至Events@MeilingCircle.com。

 

　　（按：中文內容乃翻譯及撮寫版本）

 

MeilingCircle.com (小緣圈)

 

　　In the past few years, I was fortunate enough to participate in numerous TV and radio shows, talks, seminars ,and I have also published a few books…Through these channels, I have received numerous letters and phone calls from viewers, callers and readers, telling me their experiences, their problems, their hearts’ desire and the kind of help they need…

 

　　I have been thinking how best I could help them. Before embarking on any plans and strategies, I decided to appoint a professional company to conduct a thorough market research to put everything in perspective.

 

Objectives:

 

　　● To map the singles market in Hong Kong, Taiwan and Singapore

 

　　● To understand what the barriers are in finding partners

 

　　● What kind of matching services would address their needs and help them most ?

 

Survey specifications:

 

　　● Single males and females in Hong Kong, Singapore, and Taiwan, aged 20-49

 

　　● Online interviews, recruited from a professional online access panel

 

　　● Total sample size n=1,551 across region, and n=517 in Hong Kong

 

　　● Country results have a margin of error of +/- 4.4% at the 95% confidence level

 

　　Here are some interesting facts and figures in synopsis:

 

　　1) The singles’ situation …

　　53% of singles in Hong Kong, versus 44% of singles in Taiwan, and only 40% of singles in Singapore claim that they are presently in a stable relationship. “Stable” meaning seeing someone exclusively for a minimum of six months or more.

 

　　2) And nearly all of those who are not in a relationship are looking for someone…

　　Of those who are not already in a relationship, 92% in HK, 85% in Taiwan, and 82% in Singapore are looking for someone, whether openly or secretly, actively or passively, they truly wish to find a stable partner.

 

　　3) “Quality” of a “stable relationship” is being questioned

　　Sad is that 42% of those who admit to be presently in a “stable” relationship in Hong Kong,   39% in Taiwan and 27% in Singapore are still secretly looking for someone else! They stay in this present relationship only because it is better than being alone, there is no urgency in parting their ways but they already know in their heart of hearts that this “stable partner” is not “the one”.

 

　　4) The main barriers in finding partners

　　HK & Taiwan both voted “Heavy workload and no time” to be # 1 reasons, “All the good ones are taken” as # 2 reason, and “nobody wants me” as #3. Singapore voted #2 first, followed by #3, and then #1.

 

　　5) About one in six singles use or have used dating services

　　Taiwan is most receptive to using matchmakers and online dating services, followed by Hong Kong with Singaporeans coming third. There is however a large population of singles, especially in the age group 35-50 who have never used such services before but claim to be “ seriously thinking about it”.

 

　　6) Online Dating

　　Men use more online dating services than women in all three cities. Women are mostly afraid of  fraud issues. They admit they would choose to go online a lot more if only these concerns would be removed somehow.

 

　　The above is only a small sampling of a very exhaustive research. Based in part to all the facts and figures, I then began to construct a platform to address the market needs of today’s singles… and finally, MeilingCircle.com was born.

 

P.S.

 

　　We are giving a drinks party and power point presentation about this Relationship Survey on Tues 27/May @ 6:30-8:00pm in Central. Advanced registration is required,
pls reserve your seat : Events@MeilingCircle.com

 

 

 《經濟通》所刊的署名及／或不署名文章，相關內容屬作者個人意見，並不代表《經濟通》立場，《經濟通》所扮演的角色是提供一個自由言論平台。

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