02540 樂思集團
LESI GROUP
LESI GROUP
| Listing Date | 2024/03/08 |
| Listing Price | 1.100 |
Subscription Result
- Subscription Rate22.35x
- Guarantee One Lot Size1 lot
- One Lot Success Rate100%
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IPO Detail
COMPANY PROFILE
Lesi Group is a mobile advertising service provider in the PRC and mainly provide comprehensive mobile advertising services to its customers for marketing of their brands, products and/or services on media platforms operated by its media partners.
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Its services include mobile marketing planning, traffic acquisition, production of ad creatives, ad placements, ad optimisation, ad campaign management and ad distribution. It had a market share of approximately 0.1% in terms of gross billing in 2022 in the mobile advertising industry in the PRC.
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For the nine months ended 30 September 2023, the Group served 150 customers from various industries, covering technology and internet services, financial services and gaming industries in the PRC. As at 30 September 2023, it has established business relationship with 6 media publishers.
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Its customers consist of direct advertisers and advertising agents on behalf of their respective advertisers. During the period comprising FY2020, FY2021, FY2022 and 9M2023, it generated majority of its revenue from customers which are engaged in the technology and internet services.
BASIC INFORMATION
| Market | Hong Kong (Main Board) |
| Business Nature | Media |
| Major Business Area | China |
| Board Lot | 2500 |
GLOBAL OFFERING
| No. of Offer Shares | 125.00M shares |
| No. of International Offer Shares | 87.50M shares |
| No. of HK Offer Shares | 37.50M shares |
| Offer Price | $1.10 - $1.50 |
| Stock Code | 2540 |
| Sponsor(s) | China Sunrise Capital Limited |
| Underwriter(s) | China Sunrise Securities (International) Limited, ABCI Securities Company Limited, BOCI Asia Limited, BOCOM International Securities Limited, CEB International Capital Corporation Limited, China Galaxy International Securities (Hong Kong) Co., Limited, Long Bridge HK Limited, Orient Securities (Hong Kong) Limited, Soochow Securities International Brokerage Limited, Valuable Capital Limited |
TIME TABLE
| Application Period | Feb 29 (Thu) - noon, Mar 05 (Tue) |
| Price Determination Date | Mar 06 (Wed) |
| Result Announcement Date | On or before Mar 07 (Thu) |
| Result Announcement Date | On or before Mar 07 (Thu) |
| Result Announcement Date | On or before Mar 08 (Fri) |
| Dealings in Shares commence on | Mar 08, 2024. (Fri) |
Reallocation of Shares Offered
| Times of HK Offer Shares Subscription | 15X - 50X | 50X - 100X | Over 100X |
| % of total shares reallocated to HK Offer | 30% | 40% | 50% |
Sales Statistics (HKD)
| Offer Price | $1.10 - $1.50 |
| Capitalization | 550.00M - 750.00M |
| NAV / share ($) | $1.12 - $1.21 (Unaudited pro forma adj NAV / share) |
Use Of Proceeds
| Assuming the offer price being at HKD 1.30, the net proceeds raised would be HKD 108.60M, of which |
| 40% : Expand mobile advertising business in the PRC |
| 20% : Expand short video production capacities |
| 20% : Enhance and upgrade the functions of self-developed platform |
| 10% : Explore business collaboration and merger and acquisition opportunities with well-established companies |
| 10% : Working capital |
Related Document
| Prospectus |  Chinese Version | English Version |
| Remark： | The above information is referenced from the prospectus. |
| All data is calculated from the non- exercise rights(if applicable). |
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*Admission fees include brokerage of 1%, SFC transaction levy of 0.0027%, Stock Exchange trading fee of 0.005% and FRC transaction levy of 0.00015% (i.e. 1.0077% in total).