02556 邁富時
MARKETINGFORCE
MARKETINGFORCE
| Listing Date | 2024/05/16 |
| Listing Price | 43.600 |
Subscription Result
- Subscription Rate5.95x
- Guarantee One Lot Size5 lot
- One Lot Success Rate55.04%
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IPO Detail
COMPANY PROFILE
Marketingforce Management Ltd is a marketing and sales SaaS solution provider in China. It delivers marketing and sales SaaS solutions through its Marketingforce platform to serve enterprises of any size with a variety of needs. Its precision marketing services also provide one-stop, cross-media online marketing solutions to advertising customers to help them precisely and effectively reach target audiences on leading media platforms.
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The Group primarily offer two signature SaaS products, T Cloud and True Client, it also provides advertising customers with two types of online marketing services, namely, online advertisement solution services and online advertisement distribution services. As of December 31, 2023, it had 237 functional modules ready for use in its SaaS product.
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The Group is the largest marketing and sales SaaS solution provider in China in terms of revenue in 2022 with a market share of 2.6%, according to report.
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The Group’s major clients are enterprises who purchase its SaaS products, and advertising customers who purchase its precision marketing services.
BASIC INFORMATION
| Market | Hong Kong (Main Board) |
| Business Nature | Media |
| Major Business Area | China |
| Board Lot | 100 |
GLOBAL OFFERING
| No. of Offer Shares | 5.95M shares |
| No. of International Offer Shares | 5.35M shares |
| No. of HK Offer Shares | 0.60M shares |
| Offer Price | $42.00 - $45.00 |
| Stock Code | 2556 |
| Sponsor(s) | China International Capital Corporation Hong Kong Securities Limited, CCB International Capital Limited |
| Underwriter(s) | China International Capital Corporation Hong Kong Securities Limited, CCB International Capital Limited, North Beta International Securities Limited, CMB International Capital Limited, Beta International Securities Limited, CEB International Capital Corporation Limited, China Sunrise Securities (International) Limited, Citrus Securities Limited, CMBC Securities Company Limited, Futu Securities International (Hong Kong) Limited, Haitong International Securities Company Limited, ICBC International Securities Limited, Livermore Holdings Limited, Roofer Securities Limited, Shenwan Hongyuan Securities (H.K.) Limited, SPDB International Capital Limited, Tiger Brokers (HK) Global Limited, TradeGo Markets Limited, uSmart Securities Limited, Zheshang International Financial Holdings Co., Limited |
TIME TABLE
| Application Period | May 07 (Tue) - noon, May 10 (Fri) |
| Price Determination Date | May 13 (Mon) |
| Result Announcement Date | On or before May 14 (Tue) |
| Result Announcement Date | On or before May 14 (Tue) |
| Result Announcement Date | On or before May 16 (Thu) |
| Dealings in Shares commence on | May 16, 2024. (Thu) |
Reallocation of Shares Offered
| Times of HK Offer Shares Subscription | 15X - 50X | 50X - 100X | Over 100X |
| % of total shares reallocated to HK Offer | 30% | 40% | 50% |
Sales Statistics (HKD)
| Offer Price | $42.00 - $45.00 |
| Capitalization | 9.88B - 10.58B |
| NAV / share ($) | $2.16 - $2.23 (Unaudited pro forma adj NAV / share) |
Use Of Proceeds
| Assuming the offer price being at HKD 43.5, the net proceeds raised would be HKD 180.50M, of which |
| 20% : Enhancing Marketingforce platform and cloud-based offerings |
| 30% : Improve underlying technologies including AI, big data analysis and cloud computing |
| 30% : Expand sales network, enhance customer success system and improve brand presence |
| 15% : Achieve strategic investment and acquisition to enhance Marketingforce platform, enrich its product matrix and improve existing product functions |
| 5% : Working capital |
Related Document
| Prospectus |  Chinese Version | English Version |
| Remark： | The above information is referenced from the prospectus. |
| All data is calculated from the non- exercise rights(if applicable). |
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*Admission fees include brokerage of 1%, SFC transaction levy of 0.0027%, Stock Exchange trading fee of 0.005% and FRC transaction levy of 0.00015% (i.e. 1.0077% in total).